May . 5th. 2020

SOONOW Instant Rainbow

Unique. Captivating. Radiant.

When the past meets the future, something beautiful happens. It’s called the present. In these unique times, we are constantly being challenged to explore new ways of perceiving the now. Dropping on June 8th, 2020, the SOONOW INSTANT RAINBOW by HYT tells this intensely contemporary, fluid story in a captivating, colorful way. Time’s intrinsic flow presents itself as a broad spectrum of possibility. “Now” potentially lasts forever, as it continually becomes what was “soon” just a moment ago. Stopping and preserving time are as illusory as scheduling and prolonging a rainbow. All we can do is enjoy the beauty of both phenomena as they appear to us.

This multi-colored timepiece, integrating the HYT patented fluidic module, shows time and light performing their intrinsic magic, just as a ray of light interacts with water drop to create a rainbow. Its design is rooted in the truth that both are in constant motion. Its message is that both should always be appreciated and never restrained. Yellow and blue, two of the three primary colors, trace the paths of elapsed and future time respectively. The other colors of the rainbow spread across and around the dial with refined gradual shading. Light dances with 668 sapphires, amethysts and tsavorites in 14 color variations. In combination with the violet anodized titanium dial, covered with 313 18-carat yellow gold pins, this heightens the overall radiance of the mesmerizing, three-dimensional whole.