HYT OPENS FIRST EPONYMOUS BOUTIQUE IN STARHILL GALLERY, KUALA LUMPUR
Rule breaking independent Swiss ultra luxury watch brand cements its presence in Kuala Lumpur luxury mall, Starhill Gallery with a permanent store of over 1200sqft.
HYT burst onto the scene in 2012 with a fluid technology that revolutionised the horological world. Never before had timepieces used fluids to display the time.
After only 3 full years of activity, the Neuchatel based company offers its customers a palette of 5 very different collections available in 69 points of sales around the globe.
HYT’s South East Asia Hub
In October 2014, HYT opened a hub in Singapore a strategic decision to go to the very heart of one of its most important customer base, South East Asia. The Singapore hub serves as the region’s head quarters and supports the brand’s growth in key markets resulting today in points of sales in Singapore, Jakarta and until now a pop-up store in Kuala Lumpur in addition to points of sales in Japan, Hong Kong and Taiwan.
HYT’s first eponymous boutique
The boutique in Starhill Gallery replaces the temporary store HYT opened in October 2014. A stark yet luxurious space, it offers its customers an insight into HYT’s world of fluid technology.
‘We have a fantastic location in Starhill Gallery Adorn Floor and wanted to make the most of it.’ says HYT Artistic Director Xavier Casals. ‘1200sqft of blank page was an amazing opportunity for us! We gave a lot of thought to the design and wanted to offer everyone who steps into the space an opportunity to live the HYT experience which is more than just about watches but embodies innovation, technology and the ability to dare and to achieve the impossible. We hope our customers like it.’
Partnership with Starhill Gallery
Vincent Perriard HYT CEO added ‘Starhill Gallery epitomises luxury and sophistication and we are very happy to be here. Starhill Gallery is an established institution and a trusted source of inspiration that, in the challenging and competitive industry of luxury fashion, adroitly position the brands it houses’.
‘With the opening of our permanent boutique we cement the presence we already had with our temporary store and signal our commitment to this market.’ Perriard concluded.
YTL Corporation Berhad Group Managing Director Tan Sri (Dr.) Francis Yeoh said, ‘Starhill Gallery is continuously on the lookout for dynamic and niche brands to offer its loyal customers; brands that offer something different, something qualitative, something unique. HYT is that and we welcome them to the family and look forward to further innovations and amazing developments from the Hydro Mechanical Horologists in the years to come.’
Boutique inauguration on 4 February 2016
HYT inaugurated its boutique launch on 4 February 2016 with a cocktail reception in the presence of Tan Sri (Dr.) Francis Yeoh, Group Managing Director of YTL Corporation Berhad.
More than 60 guests including rising young star Hannah Lo, who presided over the event as MC, gathered at the boutique to raise their glasses in support of HYT’s most recent achievement!
Please visit HYT’s boutique on UG 19 Adorn Floor, Starhill Gallery, 181 Jalan Bukit Bintang, 55100 Kuala Lumpur