Once upon a time, philosophy set science in motion
HYT tells time’s stories and these are always tales of the unexpected. Creative tension between craftsmanship and technology generates operational and esthetic energy.
WHAT MAKES US FLOW
Once upon a time, philosophy set science in motion. It was 2012. The setting was a digital world, where time on demand had become the new, and precariously temporary, happy ending. Every single second of the day. But if time gains meaning through the content its owner gives it, why continually dispose of it in this way? That is the question HYT answers. This radical watch creator turned to advanced technology to measure what matters: time’s insuppressible flow. Overcoming the force of gravity, they set out to visualize the intrinsic motion of time using liquids.
To trace the journey through past, present and future that makes up life itself. Their happy ending is a continual new beginning. HYT succeeded in enabling soon to become now, always. Each HYT timepiece is a seamless, harmonious union of science, art and design, born of the brand’s unique philosophy on time. A patented, mechanically driven fluidic module is the source of this world of possibility.
Colored and clear liquids trace the paths of elapsed and pending time. Their meeting point is the present, a constantly moving, beautifully suspended milestone. By showcasing time’s passage, every watch is an invitation to value what was, what is and what may be. Not for a second should we forget that, like a river, this vital flow can’t be stopped.
HYT tells time’s stories and these are always tales of the unexpected. Creative tension between craftsmanship and technology generates operational and esthetic energy. Radical transparency and three-dimensionality house miniscule detail. The bellows – with walls four times thinner than a human hair - act as time’s powerhouse. The serious business of time’s transience is given a playful wink and grin by a skull. Light acts as a key protagonist in a theatre of visual uniqueness… With HYT every day is flow time.