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Axl Rose and HYT: Get Ready to Rock and roll
HYT is honored to count Axl Rose as a new "Friend of the Brand", partnering with the iconic singer and founder of legendary rock band Guns N' Roses, announced today. In honor of Rose joining the HYT family, a limited-edition watch will be created to celebrate this new friendship.
"Axl is a huge fan of watches in general but when he came across HYT he was really blown away!" explains Vincent Perriard (HYT Co-founder & Board Member). "Axl and HYT share the same unconventional attitude. I can feel this partnership is going to be very Rock’n’roll!".
Mehmet Korutürk, Co-Founder of Magnat Creative Agency adds : "We are really excited to be part of the collaboration between Mr. Axl Rose – a true rock icon – and HYT, one of the most cutting edge companies in Haute Horlogerie."
This partnership will be based on the creation of a limited edition of one of HYT’s most iconic timepieces: the Skull. The watch will be presented at the next SIHH, in January 2017 in Geneva.